Make your small business unforgettable.

How to Make Your Message Stick - AOL Small Business

Making your message unforgettable, whether starting a business or promoting your own personal brand, is so important. As Entrepreneur.com clarifies in this article, memorable marketing leads to sales. Evoking emotions, getting personal recommendations and testimonials, creating ah-hah moments and offering unforgettable value (or savings) can help your small business be memorable and stand out from the rest.

For me, a continual flow of testimonials that I add to my website is what brings me the most clients and helps me rather easily close referrals. Find out what works best for you to make YOUR message stick in the minds of your customers.

There's a great book by Chip Heath and Dan Heath entitled Made to Stick: Why some ideas survive and others die, which is along the same lines. A great read as an addition to the article above.