Monday, May 25, 2009

Studies show that Business Coaching clearly impacts performance, increases ROI.

This is an excerpt from my recent white paper entitled Performance
Excellence: The ROI of Coaching
. If you'd like to receive a free copy,
please send me an email.

In recent years specific research related to measuring benefits and ROI of business coaching has evolved almost as rapidly as the growth as the coaching profession itself. In 2001, The Manchester Review published a landmark study conducted by Manchester Consulting — a professional services firm that specializes in developing customized executive coaching programs. The sentinel study, titled “Maximizing the Impact of Executive Coaching: Behavioral Change, Organizational Outcomes, and Return on Investment,” is regarded as the first major study to quantify the ROI for coaching.

The study documented the outcomes of 100 executives and senior managers who had completed coaching engagements between 1996 and 2000.[1] The primary focus of the study was to measure business impacts and outcomes. Participants were asked to quantify their goal achievement due to coaching experiences. [See top left figure.] Productivity, quality and organizational strength were among the top three tangible benefits and drivers cited by clients who engaged in coaching. Participants were also asked to conservatively calculate an ROI for their coaching experiences. The estimate: Nearly $100,000 or 5.7 times the initial investment in coaching dollars.[2]

More recently, research conducted in 2007, by MetrixGlobal determined that investing in external coaching resulted in producing four tangible business benefits.[3] [See bottom left figure.] These findings demonstrate a more complete picture of value creation from coaching. The study explored how coaching affects the bottom line and also concluded that coaching also produces intangible benefits as well as monetary benefits to organizations and individuals who engage the services of external business coaches.

For a copy of the full white paper, client testimonials and/or a complimentary initial consultation of how Business Coaching can help you in YOUR business, please call Carroll King Schuller of Organic Blueprints at 804.288.0099 or send email.

[1] McGovern, et al. (2001). Maximizing the Impact of Executive Coaching: Behavioral Change, Organizational Outcomes, and Return on Investment. The Manchester Review, 6(1), 2.
[2] McGovern, et al. (2001). The Manchester Review, 7.
[3] Anderson, M., Brill, P. & Lynch, J. (2007) The Utilization and Impact of Leadership Coaching in Organizations: Results from the Second Annual Benchmark Study, 10–12.
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